Fruity Scarlett

She's been the hollywood face of Mango ads since 2009, Scarlett Johansson again fronts in their new spring summer ads. These 70's cinematic shots were taken at Casa la Ricarda in Barcelona by Mario Sorrento. In her new hot sleeky bob Scar is def showing ex fiance Ryan Reynolds what he's missing! 

looking down

Sneak peak into MaxMara spring summer campaign shot by Giampaolo Sgura. I'm liking the prop elements poking in and about, the angle of the shots, clean lines mixed with randomness, bursts of colour pops out from all the neutral beige business! Model Sophie Holmes is working it on that chair down there. 

...american woman, mama let me be

Zoe Kravitz rockin it out for Eleven Paris spring 2011 campaign and look book shot by Sune Czajkowki. Doesn't suprise me the daughter of Lenny Kravitz is giving the modelling world some kick ass. I'm totally feelin the Americany Shoreditchy vibe in these pics. Check out the behind scenes vid below.

*busy 22yr old Zoe is also to star in movie X-men: first class alongside James McAvoy later on this year. Think she'll be one to watch!

Oh Tom.. Eye love your ads!

Tom Fords Eyewear spring 2011 campaign. Another fab Ford formula ... a smoking hot blonde + a slick handsome hunk = Hot Ad!

Khloe all strapped up!

Woah, whilst we're on the Kardashians, check out Khloe on the cover for YRB magazine. She's the experimental wildcat of the family and these new pics of her trying out a gaga-esk look is definitely  outside the box. Not sure i love the pics but i love Khloe!

Kardashian kid sister not so kiddy

OMG it's Kim Kardashians little 15year old star sister Kendall Jenner! She rocks being the new face for Marc Clark's new tshirt line. The colour cast over these pics with the styling are bang on and right up my street. Love the Kardashians, love her, love this!

Burberry in Brighton

Burberry spring summer 2011 campaign feels tad cooler, funkier and just bit more playful british ..well of course it does as it was only shot on the cool shores of Brighton beach by Mario Testino. Wonder if Testino and crew drank cider and scoffed some fish and chips on the shoot, i'd like to think so! what's more british than that?

Watch behind the scenes footage here!

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Hello a little ray of summer!

Get me in that pool please! Bershka summer 2011 campaign has def got me digging their summer vibes.